Okay, so you have a great product with a healthy database and/or grown a regular dedicated customer base. Are you commuincating with them regularly enough? How can you ensure you continue to engage? If your product performed stronger, could you grow? Through our experience of developing products we have been able to successfully assist our clients to reduce costs, increase customer engagement, grow market share and ultimately put them in a position to do more for their customers, creating happy, loyal cutomers.